Some feel why change something that’s working. Many have noted that the icon will be better for mobile devices (the removal of the red background creates a less jarring app) while others say the new logo provides a cleaner and refreshed look. While most people liked the old logo for its throwback to old theater with the large white letters and black shadow, the new logo has been met with positive remarks for the most part. The company name features a slightly more curved bottom which some are speculating is to mimic the famous Hollywood sign at the entrance of the city. The new logo still features the spelled out “NETFLIX” but ditched the fireman-red background for a subdued white with the brand written in red instead. The logo was first noticed by a Reddit user while watching a promo video, but does not appear anywhere on the company’s actual website. It has only been featured on a few promotional videos for select shows, all of which are part of Netflix Original Series Orange is the New Black, Derek, and The Killing. Netflix does in fact have a new logo, or so we think. There has been lots of news hovering around the logo blogosphere.
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